Wednesday 2 December 2015
MUSIC: HANNO- #KINGKONG
Monday 23 November 2015
What is commercial music?
If really there's commercial music what's the
name of the other category of music that aren't commercial? I started paying attention to music at a very tender age and since then
music has really improved, I remember the likes of
eedris abdulkareem, the remedies, blacky, daddy showkey, baba fryo, Onyeka Owenu e.t.c
sorry I'm not that old so I don't really know too many musicians that were here before the ones I just mentioned, meanwhile these artistes made music that circulated round the country with relative information and messages, songs that talked about the daily happenings in the society and it was widely accepted because everybody likes a song which can relate to their day to day experiences in life
Even the ones who sing Love songs then also sing about what happened to them or either a story they heard, above all they delivered these songs in "our african style" and Nigerian music was lovable.
A new era came, with the split of the plantashun boiz we had 2face, Faze and Blackface coming out independently, we saw Psquare, Dbanj e.t.c rappers like Rugged man, eLDee, 2shotz, Nigga Raw(Mr Raw) and co held it down, they served us good music too in "our african style" that we easily related to and Nigerian music was also loveable So you see, this african thing has been there from the start, no one can change it, you can only modernise it When I started getting tired of the whole buzz was when I started hearing people call some category of music "Commercial" I was like, "what the hell?" Isn't music itself a commercial thing? I mean what comes to the mind of an artiste when writing a song? Are you writing it for your own personal hearing alone? Or are you writing to a very few audience? No, you are writing it to the general public and if the public doesn't accept it, it means you didn't do it properly, if u check the dictionary for the meaning of Commercial, it states 'connected with buying and selling of goods and services'
In business and marketing strategy the entrepreneur produces goods and services with the aim of satisfying their consumers needs/wants in a particular area and with a mindset of making their brand a top brand in the nation or even globally. So what are we saying here? Maybe where they're getting this whole thing wrong is the origin of music, when Nigeria was colonised they thought us to speak English and we accepted it as our official language, cool, but did we drop our old traditions, customs, ethics or even our own languages? No, we still speak it day after day, if I may say, not up to 50% of Nigerians can speak good english fluently, so I don't think its possible to change the way we are, the things we love and the things we have adapted to artistes who say they don't do "commercial music" as they call it are always the type of artistes that try to infuse the Yankee pattern into our music, what is our music? Our music is afro music, highlife and a little bit of reggae. Any other genre you're trying to do in Nigeria shouldn't be out of the box, we are africans we like listening to what is ours, even if you're doing the hip hop or rnb genre please execute it in the language everybody will relate to, it could be pidgin, yoruba, igbo, hausa or any of a nigerian language, phyno today is known for rapping with the igbo dialect, not everyone understands this language, but the way he delivers it and also infuse a little bit of english and pidgin there's no way you won't enjoy his music, whether you understand or not, M.I doesn't rap with any dialect apart from english and a very few pidgin, but check out his choice of genres, he could do any kind of music on any kind of beat and everyone will love it, but some of these other guys (I won't mention their names) they come and start rapping with "fake accents" some of them haven't even crossed the border to benin republic before but they'll start forming a kind of "yo yo yo" "ya ya ya" and at the end of the day when the radio don't play their songs they start complaining that Nigerians don't like good music, what the hell are you saying, serve us music with our own style not a borrowed style even if you have to borrow the style, it shouldn't be very hard for us to enjoy.
Hip hop and rnb aren't enjoying enough airplay
here because 80% of the artistes who have passion for these genres do it in a
foreign way, that's one hell of a mistake, let's take the success of
Banky W for instance, he gave us "strong thing" a massive hit for an rnb
single, check out the lyrics, most of it was laced with pidgin and I
believe that's what made the song a success, in hip hop too, check out
the success of phyno's "Ghost mode" most of it was laced with yoruba and
igbo dialect it made the song too.
I'm not saying you all should start learning languages that you don't know how to speak because of music, No, you can speak english in your songs but keep it the original, what I'm saying is there's no such thing as "commercial music', music is music, talking about international recognition, femi kuti has been nominated more than once for the grammys, this is because he does the original music he was brought up with, if you keep forming american or uk accent in your music you won't be recognised more than the Jay Z, chris brown etc, because its their style
My message is 'stop using a rope for a dog and a chain for a goat' as a musician you're suppose to give us "OUR MUSIC"
If you find me guilty in any way this is my twitter handle @HannoPondaBeat peace!!!
eedris abdulkareem, the remedies, blacky, daddy showkey, baba fryo, Onyeka Owenu e.t.c
sorry I'm not that old so I don't really know too many musicians that were here before the ones I just mentioned, meanwhile these artistes made music that circulated round the country with relative information and messages, songs that talked about the daily happenings in the society and it was widely accepted because everybody likes a song which can relate to their day to day experiences in life
Even the ones who sing Love songs then also sing about what happened to them or either a story they heard, above all they delivered these songs in "our african style" and Nigerian music was lovable.
A new era came, with the split of the plantashun boiz we had 2face, Faze and Blackface coming out independently, we saw Psquare, Dbanj e.t.c rappers like Rugged man, eLDee, 2shotz, Nigga Raw(Mr Raw) and co held it down, they served us good music too in "our african style" that we easily related to and Nigerian music was also loveable So you see, this african thing has been there from the start, no one can change it, you can only modernise it When I started getting tired of the whole buzz was when I started hearing people call some category of music "Commercial" I was like, "what the hell?" Isn't music itself a commercial thing? I mean what comes to the mind of an artiste when writing a song? Are you writing it for your own personal hearing alone? Or are you writing to a very few audience? No, you are writing it to the general public and if the public doesn't accept it, it means you didn't do it properly, if u check the dictionary for the meaning of Commercial, it states 'connected with buying and selling of goods and services'
In business and marketing strategy the entrepreneur produces goods and services with the aim of satisfying their consumers needs/wants in a particular area and with a mindset of making their brand a top brand in the nation or even globally. So what are we saying here? Maybe where they're getting this whole thing wrong is the origin of music, when Nigeria was colonised they thought us to speak English and we accepted it as our official language, cool, but did we drop our old traditions, customs, ethics or even our own languages? No, we still speak it day after day, if I may say, not up to 50% of Nigerians can speak good english fluently, so I don't think its possible to change the way we are, the things we love and the things we have adapted to artistes who say they don't do "commercial music" as they call it are always the type of artistes that try to infuse the Yankee pattern into our music, what is our music? Our music is afro music, highlife and a little bit of reggae. Any other genre you're trying to do in Nigeria shouldn't be out of the box, we are africans we like listening to what is ours, even if you're doing the hip hop or rnb genre please execute it in the language everybody will relate to, it could be pidgin, yoruba, igbo, hausa or any of a nigerian language, phyno today is known for rapping with the igbo dialect, not everyone understands this language, but the way he delivers it and also infuse a little bit of english and pidgin there's no way you won't enjoy his music, whether you understand or not, M.I doesn't rap with any dialect apart from english and a very few pidgin, but check out his choice of genres, he could do any kind of music on any kind of beat and everyone will love it, but some of these other guys (I won't mention their names) they come and start rapping with "fake accents" some of them haven't even crossed the border to benin republic before but they'll start forming a kind of "yo yo yo" "ya ya ya" and at the end of the day when the radio don't play their songs they start complaining that Nigerians don't like good music, what the hell are you saying, serve us music with our own style not a borrowed style even if you have to borrow the style, it shouldn't be very hard for us to enjoy.
Hip hop and rnb aren't enjoying enough airplay
I'm not saying you all should start learning languages that you don't know how to speak because of music, No, you can speak english in your songs but keep it the original, what I'm saying is there's no such thing as "commercial music', music is music, talking about international recognition, femi kuti has been nominated more than once for the grammys, this is because he does the original music he was brought up with, if you keep forming american or uk accent in your music you won't be recognised more than the Jay Z, chris brown etc, because its their style
My message is 'stop using a rope for a dog and a chain for a goat' as a musician you're suppose to give us "OUR MUSIC"
If you find me guilty in any way this is my twitter handle @HannoPondaBeat peace!!!
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